i just signed up for the 7500 starwood points...no monthly fee, 16 cents per minute. I recorded the conversation with the rep for future reference. I'll let y'all know how it goes. They didnt ask me for my starwood number either...this should be interesting....not sure whether it's worth the ulcer that it's going to cause, but SPG points are my FAVORITE out there...i'd do almost anything for them...and being platinum, hopefully SPG will be of some help should I run into a problem.