<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by anonplz:
Well, even if you don't know for a fact one way or the other, how would someone's post count factor into the revenue scheme? Speculate for me. 
I'm not trying to put you on the spot, but I just really don't get how the two are connected. Those here who work on other IBB's can maybe shed some light?</font>
I own/operate/moderate several boards, some even larger than FT and to be honest I don't know of a correlation between post count and revenue stream.
Adviews/clicks=revenue. To get adviews you need visitors and someone with a lot of posts isn't always the one with the highest views. Lot's of POSTS in general from many members makes for a lot of views.
Not everyone with a high post count will get a lot of page views, and possibly it's quite the opposite, like here on FT I know one member with a LOT of posts but who's posts rarely attract attention as many just ignore them or skip the topic, if those topics are not read then they don't get an adview.
What will gather lots of views is issues like breaking airline news (program changes), games like the Word association thread etc... As much as many people hate omni I'm quite sure it's good for a very juicy percentage of Flyertalks traffic as it is the board with the most active posters. BUT, don't think that FT is a multimillion dollar ad business, even with Randy's traffic and 3000+ posts a day it's just enough to cover costs. IMHO it's not the active POSTER that generates the traffic, it's the active LURKER. The person that browses ALL the boards and threads will generate the most pageviews/adviews.