Randy (and cactuspete),
I really don't see what the fuss is all about - if members of Flyertalk want to set up a business offering a service to Joe Public (including Flyertalkers), and Joe Public is willing to pay for this service (a great deal anyway), then where is the issue ?
The information is in the public domain anyway, not exclusively on Flyertalk.
Also, this service offers an option for non-US and Canada residents that might not otherwise have been possible, as you need a US/Canada address to avail of the offer with Valuemags.
So as we'd say here in Ireland, Fair Play to them, and I hope that MC and SB do well in this venture.
John P.