Maybe it will last forever ... maybe they'll end up second only to Midwest Express. Maybe "the big guys" will take notice. Ha!
http://www.jetblue.com/GetHelp/faq.html
<font face="Verdana, Arial, Helvetica" size="2">At this time, JetBlue does not have a Frequent Flier program. However, we are working on an innovative program that will reward our loyal passengers. Stay tuned to our website for upcoming announcements.</font>