As long as we're already discussing it, allow me to dissolve that lie as well. Company reps already participate. They have asked to be involved in beta testing from their perspective.

Just think how much more valuable a travel board is to them when they know that:

1) everyone is who they say they are - no frauds, false handles, double personalities and trolls.

2) everyone will act with decorum, or be moderated, edited or banned from the site.