I have 4 flights booked, 3 of them were on A380. Emirates switched aircraft without telling me. We are 3 pax travelling (family 2 adults 1 child). We now have to wait until check in to see if we can sit together. LHR-DXB-JNB and back

My take on this...I booked these flights based on the hard product (the seat and aircraft). I would have booked LHR-JNB direct if it were not for the hard product on offer on the A380. Sure, EK still get me into JNB, sure I still have the same class (J) and hopefully still on the same schedule, however I now have the "privilege" of recliner seats versus flat.

Nowadays you not only purchase the flight (i.e. getting from A-B) but also the product (the seat). Emirates do not run ad campaigns saying "fly us, we get you from A to B", they also say "fly us, we get you from A to B with a shower in F on the A380". So the point is, as consumers we purchase the product (aircraft) as advertised (that's why aircraft are shown as part of the booking process!) and if it changes, we should be upset.