Am I the only one who doesn't care? I don't care if other people decide to keep the shade up or down. I'm not worried about jet lag, Views, etc. If I get a window seat I usually just do whatever the FAs want me to do with the shade. If I want to sleep I sleep and if I don't then I don't, having the shade up or down doesn't affect me. I don't think it's any of my business what other people want to do with their window shades. Just my opinion.