Originally Posted by
PVDtoDEL
That's good. Even IT realized the problem that IT Red was causing, and they tried (far too late) to fold it into IT (FSC).
If 9W manages to have 2 distinct brands - 9W (FSC) and S2 (LCC), I think they would be in a good place... However, they also need to make sure that S2's cost base is in line with its LCC competition... Assuming they manage to do that, I think that this strategy could be successful... ^ Of course, it's all about implementation.
you missed the point. the point was that Jet Airways did not do something innovative with keeping the brands separate. It was not by design, but because of legal and regulatory issues at the time the buyout happened.