A life-partner is here to support the husband. If a husband enjoys himself and leaves the wife alone she won't be happy at all. What does it mean in return: Emirates is shooting into their own legs, the wife is unhappy with the husband and the husband cannot achieve performance because there is a person complaining, "why you left me alone and why I cannot accompany my husband"? - outcome, wife will say: "I don't want to travel with Emirates anymore, why you need that gold card and stay loyal?" - outcome: "customer lost, short-term thinking".

My wife didn't even want to fly with me on Emirates no more, because she thought we cannot stay together at the airport and we might get lost. Now she finally get silver card and I got my gold card, still she cannot get into the lounge with me and of course, this also counts for instant upgrades to first class and business class.

Is it something like a middle-east culture not to treat a wife, a life-partner, with respect?