More sensationalism, still no numbers/details.
The price has gone up as a result of providing better service (temperature controlled, etc) and safety for the pets.
CO killed 3 pets last year while Delta killed 19 so I'd say the PetSafe program is doing something good.
Should the airline eat the increased handling costs? In effect that's making all passengers subsidize the few who choose to travel with their pets.
Should the airline provide a cheaper, lower level of service that's more risky to the pets health and life?