Originally Posted by
missydarlin
Places like McDonalds or Taco Bell have loss leaders rather than a reward program. I can't make a Bean Burrito or a cheeseburger at home for $.99. They're just hoping you'll buy a drink with it so they will recoup the loss. I don't think they could afford a reward program.
You can't, but they buy in such bulk that I'm sure they have a decent profit margin even at $0.99.
Taco Bell here had a promo where if the Rockies scored 7 or more runs the previous night, you could get two free tacos with a purchase of a large drink. Now (with all the local sports teams), it's usually four tacos for $1 with large drink purchase.