Understood. However I don't believe that the free points are really what they expect to be the bulk of points earned. They are, afterall, around to make a profit as opposed to ensuring that anyone with some time can get a free airline ticket.

Put yourself in their position if that's possible. They are giving away free points to get people aware of them. Ultimately they'll turn out to be just like clickrewards where the vast majority of points earned come via purchases.

And I still have to chuckle at the concept of expecting free stuff for doing nothing...I mean answering surveys and reading emails.