Originally Posted by
tom911
What will the awards look like? Do you have a photo of plaque or trophy that you can post here?
The soon-to-be-coveted FlyerTalkie (?) is being designed as we speak
Originally Posted by
anabolism
Please give some thought to the categories, to avoid having dissimilar products competing against each other, which produces meaningless results. For example, I'd suggest putting legacy and LCC in separate categories, as their products and FF programs are not directly comparable (in the same way that domestic and international/long-haul are not directly comparable).
As to categories, there are about a million ways to slice and dice; we chose to keep it as simple as possible, with three industries in three geographic regions. If we tried to keep it absolutely apples-to-apples we'd end up with 500 awards with 3 contenders apiece and no consensus about who is really the best. Since the companies themselves compete for customers within geo regions, that's how we'll judge them.
Originally Posted by
homang
this should be fun!
I agree 100%! Stay tuned for an announcement next week on phase 1 of the voting process!