Originally Posted by
CHICAGOGUY12
I always thought they could do a better job of marketing in the U.S.
They focus alot on moving people back and forth to Scandinavia, but I think there is a market they can tap going to countries like Poland, Russia, etc. There is a distinct lack of awareness from non-Scandinavians and/or Americans that SAS is a good option to all of Europe. I think a marketing campaign in the US with that in mind would be beneficial.
+1 They have a serious job to do in sales. Particularly sales outside Scandinavia.