That's what happens when your strand of modest celebrity wore down 20 years ago and you are a 'were barely ever but is not a definite has-been'. If it wasn't for the Leslie scandal, most people would say 'ulrika WHO?'
And not forgetting Sven of course and that bloke she married, Mr Right, who turned out to be wrong
She was definitley a "would" at one stage, but recent photos seem to indicate she now belongs in the "wouldn't" camp