I see.
So it's perfectly OK for Starwood to gouge me for every penny they think they can get - excessive breakfast costs, crappy slow wifi, upgrades to a 'lounge' which locks away the supposedly free booze at 10pm, despite what the guy on reception told me etc. They charge me for anything and everything they think they can get away with.
And yet when I have something they want, I'm meant to give it away for free?
Well, I guess we're just going to have to disagree.