Originally Posted by
BD1959
The Optus one has me scratching ... I doubt anyone would choose their phone provider based on the ability to earn (any carrier) FF points. Price, handset, contract length, features, network reach, would all come into play long before FF point-earn capability.
....
I'd suggest the only ones "speculating" would be those individuals already with Optus who are looking to get points for no additional outlay, so the sooner for them, the better.
BD
Well put. QF positions itself as the "premium" airline in Australia, while Optus is certainly not a "premium" telecommunications provider. There is no chance I would switch to Optus based on FF points.
However - the FF programme is the most profitable part of QF, and the only one to make a decent return on capital.
More and more of these announcements and "enhancements" are about partners paying $$ to QF. QF is moving from a "points for flying" to a "points for buying" airline.