I say it again, this story does not contain any quotes and does not name any BA 'executives'.
The Sunday Times ran the same story earlier this year, and then quickly dropped it when BA announced they were in talks with KLM. That time the story was repeated as well (even by Randy who posted it on the Board).
If BA were seriously if talks they would have to tell their investors rather than leak things to a newspaper.
Just read what this article actually says, not what you want it to say!
BA are in talks (well yes they talk all the time and readily admit it), which may end up in BA leaving OneWorld (well yes they may, and they may also end up in BA changing its name to Air-Today-Gone-Tomorrow. Alternatively they may end up in BA painting its aircraft pink, or abandoning Heathrow. But realistically they could end up as normal industry dialog).
Get real, and stop taking any notice of this drivel!
Nick