Now maybe the oneworld partners can focus on making their alliance more visible to the public in the way STAR has done. While the various promos have been nice for us in getting lots of bonuses, the public profile of the alliance has been overshadowed by BA's slutty behavior, trying to get into bed with everyone except the ones she went to the alter with.
And while the promos have been good for our FF accounts, they have only served to focus on the shortcomings of the oneworld alliance: lack of standardized mileage accumulation fares, inablility of some res systems to handle FF numbers, posting delays, variable standards of service among members, etc.
Maybe BA is having second thoughts, since oneworld definitely is taking on the image of the "bargain basement" alliance, offering all sorts of incentives and "discounts" to get customers. Not quite the upper class image BA wishes to have given its musings about scaling down the back cabin and focusing on high yield business travellers. STAR is certainly the more refined alliance, not pandering to mileage junkies with 100K promos every six months, or offering mileage insensitive R-t-W fares onwhich one can chaulk up itinerary miles like crazy.
This is not a condemnation of oneworld, just a reflection on some of the anomalies that have arisen as the two major alliances approach their second anniversaries.