I think Studio CX is fantastic, one of the best IFE's out there because of programming. I know EK ICE has more programs in sheer numbers, but CX knows how to pick great shows -- I loved being able to catch up on all my missed episodes of Nikita a couple months ago while enroute to HKG!

So here's an idea for CX -- Making a Studio CX app for the iPhone, Ipad, Android. Passengers can log in 24 hours before a flight and 24 hours after a flight with their PNR or eticket number and watch Studio CX on the ground. Helps while away time on the ground, can watch a show on the ground and finish in air, or, for those short hops, start a movie in the air and finish it back home or at the hotel. To prevent selling PNRs there can be a limit on number of logins.

For CX, the only cost would be renegotiating licenses. After all, those same pax on the ground are going to have access to the product in the air, so why not extend the period of time they have access? No extra capital cost, no extra equipment cost. Would it create value and a differentiator versus SQ, QF, MH, and other rivals? I think so! Plus the customer bears most of the cost, including their own equipment and internet connection. And who knows, if inflight broadband takes off Studio CX could move to a tablet app only, and seats don't have to have inseat IFE systems anymore, saving weight and fuel. Crazy idea?!