Originally Posted by
sbm12
Just like there is a big difference between the regular full price for the seat on EWR-TPA versus the lnog-haul routes. Hence my use of the word ratio.
I doubt that most consumers are doing ratio calculations at the point of purchase. It's the absolute $ amount that matters.
Yeah, lack of sales acumen must suck. Why is it so bad that CO can market their product?
Market the product all you want, no issues with that - just try and keep it premium / aspirational / quality (befitting of the largest carrier in the world), and not bargain-bin style that this offer (and a lot of the old CO billboards) feels/felt like.