Have been missing the easy Gold upgrade offers over the last few years, particularly as I had a couple of multi-night Hilton stays last year. So I am all over this one, I will even consider a mattress run to keep this thru 2013. Too bad that HH Gold was a bit devalued in the past couple of years, i.e. no more lounge access, but hopefully it still gets you better rooms which is more than I can say for SPG or Marriott.

Thanks Hilton - you'll be getting some of my discretionary business. ^