mega-multi-postings, Rudi... 914 posts for you, 682 for Catman... At least Swissair is led by Mr Katz (miau, miau) - it's a feline conspiracy.
I don't think that being a mock-king would go against the Swiss constitution, and I have a few suggestions for the 'royal court'
* a court jester (emmett_nancy_roberto?)
* machiavelli/james bond type (Merry Flyer? - for getting his guests into the BA lounge. As long as he likes his martinis shaken not stirred...)
* icecream taster (jaws43?)