The alternative to GiftCards is clearly your neighborhood chain supermarket (Safeway for me), drug store (CVS and Walgreens for me) combined with 5% quarterly bonus for Citi Dividend or Chase Freedom.

These store sell $500 cards with $4.95 fee - it is cheaper, faster and safer than GiftCards

To Mike at GiftCards:

• Thanks of responding, it worth something
• Your company made a business decision, we can appreciate this
• The manner which you made it with - without prior warning - raises the concerns (I mean that % cashback was still posted everywhere while you already switched to a flat one)
• You decided to charge $1.99 shipping fee for First Class mail shipping and you will not combine multiple shipping.
• Again, it's your choice - but sellers with such shipping policies would, for example, have a serious problems on Ebay
• Finally, your competitor (and a very large one) has lower fees/shipping than you now. If I were a business I would be gravely concerned at this point.