The article suggests the legacy carriers team up with brands. In other words (my thoughts), let someone sponsor the snacks in a wrapper with the advertising on it or on the napkin you get with the drinks (like Google did sponsoring WiFi, according to the article). Think where else you could go with that idea: "Today's inadequate seat pitch is brought to you by Joe's Chiropractic Clinic..."
Last edited by tarheelnj; Mar 3, 2011 at 2:35 pm
Reason: spelling