Originally Posted by
Fredd
Agreed. It's the
percentage markup that I notice. I'm not offended by a 100% markup but in the OP's example I'd expect that $3 wine to be the house carafe wine and priced accordingly. We're just back from 12 days in Italy and enjoyed some quite pleasant vino di casa for no more than 6 Euros a half liter.
Yes, that's what you should expect, the cheapest (house) wine for anything like 10-15$ half a liter. Still around 300% more than what you would pay in a supermarket, but certainly not crazy.
I guess the % they go up with the price compared to what they paid for should go down the more expensive a wine (or generally a drink) is.
They paid 3$ for the bottle, I'm fine paying 15$
They paid 10$ for the bottle, 50$ already seems quite high
They paid 30$ for the bottle, 150$ would be way too much.
The fixed costs (administration, opening the bottle, bring/collect/wash glasses are the same, no matter how expensive the wine is, so the increase of any costs compared to what they paid for the wine should lower the more expensive it actually is. At least that's what I would think being logical..