My wife has owned three different cookers in the past 8 years. Every time we move to a different country, she buys a new one.

According to her, there are pros and cons to each one.

Sanyo was inexpensive. Makes good rice however it did not keep the rice warm and tasty for long periods of time afterwards.

Zojirushi was more expensive. Makes good plain rice, brown rice (cooking time longer) sweet rice, congee and keeps rice tasty for a long period of time. (For example, I like rice occasionally in the morning, she makes rice for dinner and it stays very good in the morning.)

Currently we use Cookoo. By far the most expensive. Does everything the Zojirushi does AND is a pressure cooker. This adds new dimension to cooking with your rice cooker.

My wife says all rice cookers makes good rice. It's like cell phones, if you want a cell phone that just makes phone calls. It's cheap. If you want it to do more things, it gets more expensive.

She has mentioned to me that when we move back to Canada or Japan. She will purchase a Cookoo again so she really must be pleased with this one.