good point, look for this being an enhancement for 2012? i think 2011 is probably a done deal
they can probably figure out a way to actual improve the eU system for passengers like you while 'enhancing' those who don't bring in much revenue
playing devil's advocate maybe AC is deciding they'll make more money focusing just on NA and caring less about the rest of the world, they did win the award for Best Airline in North America (i may be naive here since i have no idea how they're international vs NA revenue/profit breakdown is)