Overall I've found TA helpful, and where the reviews in TA have helped sway my hotel choice, the postive reviews have been matched by my hotel stay.

However, I only used TA as a guide, and try to find consistent reviews on other sites. I find TA good to get a price guide on hotels in certain location, then go hunting for a good deal. Photos are helpful and as others have mentioned, tips about neighbourhood, local transport etc I look for.

I do feel a little guilty for my lack posting reviews myself. So lets all make an effort to post genuine reviews to balance out the more questionable ones.