I agree and also focus primarily on the written reviews, particularly for negative (or perceived negative) comments. When multiple people complain about a noise or location, at least I feel I am going in with my eyes open. Often times, it is a questions of expectation management. I was recently researching a trip to Lapland for Christmas with the kids and you could tell a number of people having done day-trips from the UK were terribly disappointed, yet had they read the reviews (generically) before hand, they may have actually even enjoyed the trips.