Originally Posted by
barella
Is it just me or does 'British Midland International' sound more like an airport name than an airline?
Can't think of any major airlines that use 'International' in their name?
bmi's lot kinda isn't helped by having a geographic reference other than "British" in the title. For example, "Air New Zealand South Island" sounds a bit, well, domestic.
I'm sure they'd love to lose "Midland" to make the name feel a bit less provincial....but I'm sure a certain OneWorld airline might not like that...
Personally, I can see the logic in introducing wording (especially as googling "bmi" just reminds me how fat I am...), but I really don't see the point of messing with the letters part of the logo - purely as the fleet will now look like it's not painted correctly....just as they were getting on top of it too.