Just week landed an upgrade to business class last week during my trip to a South Asian country. When I checked in with Emirates counter at JFK, I just asked if I had a chance for an upgrade to Business class. I was told they were offering a promo offer of $990 for an upgrade to Biz class for JFK to DXB route. I couldn't decline that offer of flying on Emirates A380. All I can say it was all worth it. Flat bed, gourmet food,lounge access, amazing service!!!