Originally Posted by
Veritrope
I can't help but feel that I'm not alone in this and, if I were working in the IT/Finance departments of an airline, I would have real concerns that the incremental savings gained by using Verified by Visa in my checkout process are being offset by frustrated customers going elsewhere with their business.
Well, therein lies the problem. The "before and after" reduction in fraud chargebacks and/or discount rate savings after implementing Verified by Visa can be directly measured, but business lost by frustrated customers cannot.