Originally Posted by
sajgidda
Not a fan of Ciroc, it's mainly marketing (as with Grey Goose) plus I think any vodka company paying that much to P Diddy to represent the brand really should take a look at themselves
GG has added aromatics and I think all in all is about the best vodka along with Ketel One. Everyone has their preference and if I remembered the name of a certain 'local' creation I drank in Moscow I would mention that too
The worst? Absolut
In exchange for his endorsement, he and Diageo split profits 50/50.
In the first six months of 2007, before Diddy signed on, Diageo sold 60,000 cases of Ciroc. The following year, sales grew to approximately 169,000. In the full year ended June 2009, volume spiked to 400,000 cases. At the end of this year, they will increased cases sold 552% from that 60,000 case number.