This.

NOODists will show up sporadically throughout the day across thousands of checkpoints at hundreds of airports. Most Ma & Pa travellers will view the pamphlet distributors as they do Hare Krishnas, and will either ignore them or politely take a flyer without ever reading it.

Unless NOODists band together to make a well-coordinated and concentrated strike, tomorrow will be just as ineffective as those one-day gas boycotts that never seem to go away.