Originally Posted by
reddirt14
You guys need to face the facts. ... they really don't care what business you gave them, they only care about how much you will be spending this year and next year. Your prior loyalty means nothing to United.
Originally Posted by
flyinbob
That's ridiculous. ALL loyalty programs or offers, from hotels to restaurants to almost any business you want to name are based on history. Someone doesn't fly a million BIS miles without a reason, and it is safe to assume that reason will continue for most MM flyers. The problem is UA, rare among businesses, is starting to think like you.
I think reddirt was being sarcastic

The major take-away from this thread is that UA thinks the way reddirt stated it, whereas UA customers (i) all agree with you, and (ii) have other options (travel less; move to the dAARk side; etc.).
We've been loyal to UA, and now we feel betrayed. 1000+ posts, and no response, doesn't help us to feel the love.