FlyerTalk Forums - View Single Post - 2011 Mileage Plus and OnePass elite program developments
Old Nov 17, 2010 | 7:17 pm
  #687  
HeadInTheClouds
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Originally Posted by exerda
I honestly can't believe there are people arguing that because UA chose to extend the EQS requirements for 1K to 120 that this means UA "crunched the numbers" and found that EQS fliers were bringing in less revenue.

If you ask me, UA decided they could thin the 1K ranks a bit, and save on SWUs (perhaps collecting more in miles + copay for those 1Ps wanting to upgrade internationally), save on other benefit-related costs, etc. Never mind that the folks they're cutting out probably generate more revenue than those they're keeping, by and large.
There really is no other logical conclusion to draw. Why on earth would they single out a group of more profitable customers for benefit reductions? They know their numbers, and that's the reality of how these break down - no matter how many example scenarios are cited to the contrary. Those people paying a lot for their segments of course exist, but they aren't the norm by comparison. Simple math is hard to argue with.

But my heart goes out to segment runners ... I absolutely remember my early days when I was burning segments also.
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