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Thread: Phony / false / not really Hilton and Hilton properties
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Old Oct 31, 2010, 9:07 pm
  #11  
notquiteaff
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Originally Posted by TiredOfTooMuchTravel
The pay for the use of the name. $$$ talks.
Is it worth the confusion and resulting devaluation of its brand for Hilton to license its name to non-chain properties? Can't imagine that McDonalds would do that.
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