Originally Posted by
mkrecek
I've thought about that, then checked out Frontier's website. Do they even have a logo anymore? They have photos on their tails, so it seems to me that you can have these images on tails, but on the cocktail napkins, just have a globe or U...(I'm sure you can do both).
It's called a wordmark. Fedex has one. Google has one. A brand can use type alone for their identity. I'm not saying that UA/CO should do that; Frontier does that and it's just fine.
However, I think it's an atrocious idea to think that combining the CO globe and UA tulip together looks good and would be a lasting brand. They just don't work together. Either pick the UA brand (name and logo) or the CO brand (name and logo), but mixing the two is not the way branding works.