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Old Oct 5, 2010, 11:08 am
  #9  
cbechdel
 
Join Date: Apr 2009
Location: CLEveland, OH USA
Programs: CO PresPlat, UA GS, Marriott Platinum, HHonors Diamond, Fairmont Premier, BA Silver, AVIS PresCircle
Posts: 580
Painting planes fast is COs thing. read Bethune's book "Worst to First". he details out how a key point to turning CO around was to paint all the planes very fast,like priority one to help foster the team spirit and have aeveryone on the same page. Also customers all felt good about haveing familiar surroundings. Like all mcdonald's you can count on the same taste no matter where. or all Courtyard hotels have the same soaps and shampoo.

Then look at UA and they have several paint schemse floating around today taking away from a brand strategy.
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