A few competitive adjustment have recently come out at MKE:

Southwest

MKE-MCO is dropping from 2x to 1x on March 13, and is a 5:55pm departure with a morning return. The reduction of MCO by Southwest suggests general overcapacity in the city pair. Of course one can point to the upcoming merger with AirTran as setting this up, but it's terribly early to see that kind of immediate unofficial collusion in what is a peak time in a barnburner market. I think it's mostly about Southwest having a hard time getting traction.

They aren't going to help themselves with their departure times...the only nonstop to TPA is 3:55pm and the only nonstop to MCO is at 5:55pm. Morning departures are key in Florida sun markets.

MKE-MCI is remaining at 2x, but the flight times are moving from business friendly times to mid-day. MKE-MCI is at 10:40am and 2:15pm, while the returns leave MCI at 11:30am and 3:25pm. Not useless, but the morning flight is too late to see a client before lunch, and the afternoon flight is so early that you can't really see a client after lunch. (Nicely timed if you're flying to just to have lunch with a client, however.)


AirTran

The additional red-eyes for MKE-LAX-MKE and MKE-SFO-MKE are pulled for the dead of winter period.

MKE-LAX is still 2x/day at about 9:00am and 9:00pm. A second evening flight at about 6:45pm which was to operate a couple days per week is pulled, as well as the corresponding 11:45pm redeye return.

MKE-SFO's is still 1x/day daytime, but an evening redeye operating a couple days per week was also pulled for the dead of winter.

The pulled MKE-SFO redeye is still in the schedule for the spring break peak period, but the 3rd MKE-LAX isn't.