Originally Posted by
reinballe
CO has not been very transparent about the mechanism by which buy-ups operate. The discovery of the "buy-up sale" was particularly offending to some.
That's my point exactly. The system that exposes F seats to buy-up opportunities, the audience for those opportunities, the timing -- it's all a black box which makes EUA less and less real / credible. You can suggest CO is calibrating that extra revenue against the potential loss of elites with a fine hand, but I think they're going for the bird in the hand every time -- today's hundred bucks over lifetime customer value.