Did indeed buy one since I have been looking since January, but never traveled through any of the 6 test markets. Store did not seem to have a lot displayed. One employee said they have had it for about two years which we all know is not correct. Another employee mentioned he did not when they started getting it, but only noticed the Double Black just recently.

Bottle is made with smoked glass so looks very dark. The outer box had a dark wood-grain print as the background. I am a JW Black and Green drinker, and this fell right in between. However, the scotch was darker in appearance than Green. Smoother, but not as peaty as Green. For the price, I will stick with Black ($20) and Green ($30) for 750mL. There are better values out there, but I will keep picking one up each time I see it to support the product.

Like the Green that used to be only available in Europe, they expanded it to the US and now one can buy it at Costco. Hope they do the same with Double Black. Interesting note is the bottle's label does not state the number of years of the old scotch in the blend. Black is 12yrs and Green is 15yrs. Would be interesting to see how many years Double Black contains which might justify the premium price difference.