Correct.

I work for the company that makes LoJack for Laptops. We recover a lot of stolen laptops each week.

From an application perspective, the main thing that differentiates our product from Prey and their ilk is our application survives a hard drive reformat / swap and/or a Windows OS re-install.

This means it'll still 'call home' even if the laptop is rebuilt, which is a common scenario - Windows is typically reinstalled to get past a password prompt, but often the data is left in place so the thief can noodle around in it.