Recognised brand and can be used both within and out of Australia. It also has an emotional attachment for many Australians. As it has been a while since the brand was around, most negative aspects of the brand have faded leaving most people aware of only the positive.

Most importantly it means that the company (DJ) can consolidate over 1 brand rather than 4 it currently uses which is bizarre since they are not really trying to segment their market in the QF/JQ kind of way.