We're approaching the one-year anniversary of Hilton's astoundingly unpopular total devaluation of its once-terrific Hhonors program. Many Fters (including me) vowed to status match and take our business elsewhere.

I did it. I matched to Starwood Platinum and became an IHG Ambassador. It was awkward at first; I knew the HH ropes, the deals, the website and certainly had my favorite hotels and I did miss all of that but stuck to my word and am happy again.

Sounds like many Fters vowed the same.

Does anyone think Hilton felt the backlash?