Seems a bit of a stretch to drop that into an advertisement for a beach resort. But I'm not that familiar with Ramadan festivities...is it customary for Egyptians (or other nearby Muslims) to take their holidays to seaside resorts during this period? Is it customary for advertisers to directly reference Ramadan in ads?

If I saw a heavily Christian ad from Marriott, I would probably expect it in reference to an Israeli, Roman, or perhaps a Utah hotel. It would seem to lack context if they were inviting me to celebrate the birth (or crucifixion) of Jesus Christ at, say, the Davenport, Iowa Fairfield Inn.