Again, if the customer is paying his bills, feeding his family and fulfilling normal obligations AND gets a kick out of feeling that he not only gets to fly First of Business but also gets value, who cares?

Many years ago, a consultant told us a story about a board room with people sitting on each far end of a long table. Hung from the ceiling was an apple. The people on one side saw a magnificent, shiny ripe apple. The people on the other side could see a worm crawling out on their side. One side said it was beautiful and the other said it was disgusting.

Who's right? Depends on your view of the apple!