This is the topic of an BAEC email I received 1 minute ago. 99% of the time the BA mails are appreciated and not too overly commercial. Unfotunately the latest attempt by BA to generate extra revenue has rubbed me the wrong way. What I figured as a nice gesture by BA turns out to be another revenue generator. They charge a
rather hefty fee meaning you basically pay for the 25% bonus and a little extra. Not the kind of marketing I like to be insulted by.
Not BAEC's finest hour. What do you think?