Originally Posted by
Flying Lawyer
And what they certainly need is a capable US addition. OW' AA is currently competing with *A's US, UA, CO and AC. The addition of AB brings OW back into the heart of Europe and this is certainly a move into the right direction, however they need a bit more to compete with giant LH.
Why? AA actually has a very decent network. You don't necessarily have to be the biggest. Also remember MX has joined oneWorld so North American coverage is actually pretty decent.
Out of interest, is there a particular destination which you feel the OW network is unable to cater for?
Originally Posted by
Flying Lawyer
So the global financial collapse for BA began in early 2007 when the share price went down dramatically?
Yes. Remember in 2007 there were lots of concerns about the system already before the big crash occurred later that year. BA was a very easy target due to it's known pension problem which at the end of the day is still the carrier's core issue to resolve. You still can't deny that it was highly profitable by European standards for a very long time, and arguably more so than even LH. BA's biggest mistake was not putting more money aside sooner to sure up the pension deficit as well as changing the pension itself to either remove benefits or push employees to put more money into the system.